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Sysomos, now part of Meltwater

Sysomos, now part of Meltwater

Overview

What is Sysomos, now part of Meltwater?

Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater…

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Recent Reviews
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Pricing

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Sysomos

$1,000.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Sysomos, now part of Meltwater?

Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.

Sysomos, now part of Meltwater Screenshots

Screenshot of TOP CONTENT: See the best performing content from all your social media channels in one view plus compare it against your competitors’ pages.Screenshot of FAN MODERATION: Sysomos Expion makes it easy to know who to speak to, when to engage in conversation and can even be integrated with customer care centers.Screenshot of PUBLISH: Easily plan, schedule and publish content from a simple drag-and-drop calendar with workflow that’s easy to track and review.Screenshot of OPTIMIZE PAID ADS: Optimize paid ads with smarter analytics and trending triggers so you can better understand how organic and paid content are working together.Screenshot of DYNAMIC DASHBOARDS: Powerful marketing analytics shows that it’s not just about creating a report or crunching some numbers - but about telling a story.  You’ll discover patterns, breakouts, and trends in real time to capitalize on opportunities.

Sysomos, now part of Meltwater Competitors

Sysomos, now part of Meltwater Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Chinese, Japanese

Frequently Asked Questions

Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.

Percolate, now part of Seismic, Sprinklr Social, and Khoros Marketing are common alternatives for Sysomos, now part of Meltwater.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Sysomos, now part of Meltwater are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(103)

Attribute Ratings

Reviews

(1-21 of 21)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Sysomos is an exceptional social media management tool! It has exceptional page analytics, copy and social media post management, and so much more! Additionally, they put on really impressive summits including the New York City one that is coming up https://sysomos.com/summit-newyork/

I would strongly recommend the sysomos and expion tools to anyone!
  • Strong Customer Service
  • Strong Social Media Management
  • Strong Social Media Analytics
  • Analytics are strong but more is always better
  • Would like to see Instagram usage increase
  • Competetive needs work
I came to my current job and immediately went to work in implementing a new social media management tool. Sysomos was a great fit.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Sysomos MAP is typically used by the social team to provide initial listening into volume, trends, sentiment and authority around a conversation among social audiences. This includes research for new business efforts, competitive auditing, always-on social channel maintenance and internal comms. Different users access different functions within MAP and collectively, our team takes full advantage of the software's offerings.
  • Influencer bio search - detailed assessment of Twitter profiles
  • Authority scoring - filters out search results to identify influencers talking about a trend or brand
  • Facebook page analysis - fan insights, sentiment and top followers
  • Sentiment scoring could be more qualitative - typically the majority of sentiment is categorized as neutral
  • Logo search - searching social content by brand icons helps filter out irrelevant content
  • Context around negative sentiment - some words are categorized as negative when they are actually positive
Sysomos Map is well suited for higher level social listening and gaining a sense of a competitive landscape, opportunities for brands to optimize their social messaging and identifying influencers discussing a particular product or trend.

Sysomos Map does not provide much value when looking into paid media activity, user emotion or channel activity beyond Twitter and Facebook.
October 10, 2017

Sysomos Heartbeat Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Sysomos is used to track online trends and conversation in the industry. It helps all business units keep up with current issues or events pertaining to their department.
  • Tracking online trends and conversations
  • Removing noise to only see relevant content
  • Analytics to track trends overtime and see changes
  • Expand forum capabilities, make those posts easier to read and track in platform
  • Expand Facebook capabilities - pull in more data from public pages
Sysomos is well suited to understand trends and conversations online that are happening in real-time and in the past. It is useful for tracking campaign success online as well as competitor actions.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We enable distributed use by users around our global business, though primary use is centered on key brand and PR users. Our priority is monitoring the impact of our brand in the marketplace, including through share of voice on strategic area of focus.
  • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
  • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
  • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
  • Limited API access to some networks. Though this is hardly unique to Sysomos, the limited APIs provided by closed-networks like LinkedIn and Facebook, and others like Instagram, often disappoint our users, who may have unrealistic expectations as to what we can report on. In reality, Sysomos MAP is highly focused on Twitter, which is often not our core channel. Though Sysomos is bound by the limitations of the APIs provided, perhaps some creative innovation would enable limited but interesting observations. Identifying LinkedIn statuses that were simultaneously pushed to Twitter, for example, gives a window into that otherwise private world. Scraping of LinkedIn's trending topics might be revealing.
  • Sentiment analysis is automated and therefore only moderately accurate. Some advanced customization might enable us to get better results, perhaps by uploading custom dictionaries of positive, negative or neutral terms. For example to a loss-adjuster or insurer, many terms like flood, bankruptcy, damage, fraud risk etc may in fact be used positively as part of a marketing proposition or work undertaken ("X company insurance saved us from awful disaster"). Automated systems will always struggle with these. I wish I could make mass-edits to such inbound comments that would learn and persist.
Highly effective to measure a Twitter campaign post-event or campaign, where there is a defined period of time and a pre-defined hashtag (or hashtags) to be measured. Limited at measuring closed networks such as Facebook and LinkedIn.
Joshua P. Kennedy | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Sysomos Expion was the first social media moderation & marketing tool that we used after creating the Community and Social Media teams. The social media team used the program to plan/schedule marketing posts, but my team and I used it for social moderation and monitoring. Expion is meant to address companies' needs for more streamlined planning/scheduling of social posts and for much greater ease with moderation than compared to trying to use native sites, particularly if your company or organization has multiple accounts on each platform.
  • Expion was pretty customizable, though the tool we transitioned to has since made me realize how much more customizable other options can be. That said, Expion served us well and offered more customization than other tools we looked at.
  • Expion's best asset, really, is its support staff. Our account rep and the support agents were always responsive and reacted with appropriate levels of urgency. Though a lot of the problems we experienced were due to API limitations, the things they COULD address were resolved with relative speed.
  • I enjoyed the ability to approach our workload from either an inbox-style view or a more visual view with the workspaces and stacks. People with a more right-brained slant worked better in stacks than left-brained folks who seemed to appreciate the more linear, text-based style of the Single Stream moderation option.
  • Reporting is Expion's weakest component. Please bear in mind that I'm not referring to marketing stats or page analytics. I'm talking more about productivity metrics for moderators and quality reports (viewing outbound messages for quality purposes). Expion WILL work with you to get you what you need, but building new reports takes a lot of time, and what you get back isn't always exactly what you're looking for. The tool we moved to has dynamic reporting options that *I* can modify on the spot, so whereas this downside was a tad annoying before, I've come to weight it a bit more heavily because now I see just what can be achieved when you don't have to wait for someone else to build dashboards and widgets for you.
  • Locating additional posts from the same customer is a challenge. Although you can perform profile searches, viewing a complete history is frustrating. You can only see outbound messages in relation to each inbound message. The new tool we use allows for you to view the entire message thread all in one view, which is impossible in Expion.
  • Expion does not update live. If you have multiple moderators working simultaneously, then it is WAAAAAAAAAAAY too easy to step on each other's toes unless you have people divvying up work and filtering by message type or platform or date ranges. For example, if we're both looking at the same list of messages on different computers and I respond to a message or mark it as read, then that does NOT change on your work list until/unless the workspace, stack, or stream refreshes. (The tool we use now is almost immediately updated with changes you've made.)
  • This tool does not allow you to designate any kind of message properties for tracking purposes. This may not matter to companies with only one product line, but our company sells a massive catalog of products that extend across a wide variety of user markets. Being able to tag messages accordingly is a huge benefit, but it's one that Expion does not offer.
Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload.
Samantha Baier | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sysomos MAP is used across the whole organization to measure impact of social media campaigns on Twitter. It is also used to find social influencers.
  • Brand mentions
  • Most retweeted posts
  • Comparison of one Twitter account to another
  • Expanding to other platforms, namely Instagram
  • Being able to weed out media members/organizations to find social influencers
It is very well suited for Twitter campaigns. For Facebook and Instagram, you will have to measure manually.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I use Sysomos Expion to moderate and schedule a clients' social content. It is used by the department I work in for one client. The application allows me to moderate the numerous social pages in one place across Facebook, Twitter, and Google +. The feed within the app updates as content comes in from fans and followers, allowing us to address them.
  • You can publish the same message to multiple platforms.
  • Moderating comments is in one feed.
  • Interface is slow.
  • Resource hog on computer.
  • Live feed isn't live. It is always on a delay.
It is easy to schedule content, but the API breaks for no reason. This causes content to not publish or publish without photos.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
With Sysomos, you get instant and unlimited access to all social media conversations. The ability to see what's happening, why it's happening, and who's driving the conversations. And the power to uncover meaning in the data—not only from the tone of conversations, but from advanced sentiment analysis by gender, age and location. We used Sysomos across the Remington eCommerce Team for social media listening and evaluating how our hotels were doing in the social atmosphere (primarily Facebook & Twitter). It helped supplement the social media management software we had which didn't give as detailed reports as Sysomos Expion did.
  • Sysomos Heartbeat: the proactive social media monitoring software. The dashboard was efficient and minimalist, and provided detailed reporting on where the social conversation was held for each individual hotel. The rich data and the simplicity of the dashboard made this tool particularly useful and easy to implement -- it was also easier to train new employees with the software.
  • Sysomos Heartbeat: We also used it to keep track of any crisis that arose. The tool made it easy to catch any spikes in conversation that would spread rapidly either across one channel or multiple channels.
  • Customer Service: Our hotels receive lots of inquiries, requests, payments, and reviews through various social channels. Sysomos helped keep track of them.
  • Slow/clunky: the dashboard wasn't always as fast and load times were slow. When scheduling content for 90 hotels, this can be particularly burdensome.
  • Scheduled posts would often not post or go through.
  • The dashboard did have some responsiveness issues, and wasn't as user friendly as expected or marketed.
It's a great tool, but you should always evaluate your own company goals and see whether this tool is suited for your business or not. There are a lot of social media management and listening tools out there -- Sysomos did work well with us though -- but we chose to transition over to Sprout Social instead.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Expion is being used by the social media team at my organization. My business has over 400 business locations and every location has it's own social media page. Expion helps publish content across all of the pages. I use it for scheduling content and reviewing analytics.
  • Scheduling content across Facebook and Twitter
  • Publishing the same content to multiple pages
  • Viewing a scheduling calendar
  • Great account management team/friendly service
  • Not as user-friendly as I'd like
  • Slow loading time/often freezes
  • Scheduled posts often fail
Expion is great for publishing content across multiple social media pages. It's very robust and the scheduling/posting process is easy. It's definitely better suited for larger companies. For a smaller company, you can find most of the capabilities with a less expensive tool. Expion's analytics are pretty useful.
February 05, 2016

Expeditious Expion

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our company uses Sysomos Expion to schedule multiple social posts at one time. It is being used primarily in one department. It is a great way to save time and plan your social media posts in advance. I think it is a great program and I have really enjoyed using it.
  • Social media planning - you can plan your entire day, week or month of posts out in advance.
  • Time management - you can schedule multiple posts at once which saves you time.
  • The ability to post on multiple platforms at once.
  • I have had scheduled posts fail, but that might have been an issue with the social media site I was posting to.
I would highly recommend Sysomos Expion to a coworker. I think it a great program that saves you time and helps you plan your social media usage. I think it is very appropriate for many companies. Especially companies that are very active on social media. I do not think there is a situation where it is less appropriate.
June 03, 2015

I Heart Expion

Brooke Hébert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • I love the different templates that you can select for Craigslist. This makes the listing stand out. Sometimes we have special promotions like "waived pet fee" and I love to use the dogs and cats template for this.
  • I have used other social media management software that make you do 3 to 5 different steps to post on Craigslist, Expion is the fastest. The one we use currently make use puts in the current price and fix come up with new ad headlines every week. It's terrible.
  • I love the photo options when posting to Craigslist, we were using the same 3 photos for every Ad until someone showed me how to change the photos to customize each listing.
  • After posting the Ad, an acknowledgment link is sent to your e-mail before the Ad can truely be listed. I always forget to hit the acknowledgement link.
No much to debate on this question. We are currently using Elite Renting and we are all very disatisfied with the product. The daily rents are never correctly converted into the Ads and constantly need to be corrected. There are only "3 easy steps" but the 3 step is editing 4 different screens of information, very time consuming. Expion was a much better product.
Kelly Cates | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Expion is being used across eight of the Hanesbrands brands.
Expion is our go-to vendor for Social Media Platform. Each of our brands has multiple agencies and the Expion Platform allows one central area for all agencies to manage their posts, and gives management oversight into what each brand/agency is posting, performance, schedule and benchmark the data.
Several of our agencies use the library to share social assets. Each brand/agency can only see the brand for which they are responsible and mgmt can see everything.
Expion helps ensure best practices are being implemented across brands.
  • The calendar view of posts is a plus for managing multiple social pages.
  • The ability to monitor competitive brands in the advanced analytics section has been very informative.
  • The Library is a great place to share assets amongst teams or cross-functional agencies.
  • The ability to post in different languages and utilize globally.
  • We use the App builder regularly, and I'd like to see more flexibility in some aspects of the current templates.
  • For example: Some times we do not want email selection to be mandatory and in some templates there is no option to change.
Even for our small brands I cannot walk away from the robust reporting and easy to use posting process.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I am not using Expion at my current organization, but I was in the middle of evaluating it for purchase at my previous agency before I left, and had used daily it at the company prior to that.

At the company where I used it daily, I was the main user with our clients checking in weekly to make content approvals. It was incredibly helpful in organizing, publishing, and measuring the success of our social content across Facebook and Twitter. At this time, many of the features that are now available natively, such as content scheduling and post editing, were not available so this tool made it possible. However the most useful part to us was being able to measure our ROI across networks as well as compare against competitors and industry averages.


  • I was responsible for providing a detailed analytics dashboard to my clients on a weekly, monthly and yearly basis. Expion made this process very easy because I was able to simply export all of our data into Excel and otherwise make very easy to understand presentations.
  • It has been a while since I've used the product on a regular basis, so I'm not aware of current pain points.
I have recommended Expion to several community manager acquaintances. Because it is expensive as well as very comprehensive, it is best for larger companies and agencies with large clients. It would perhaps be too much for any small businesses or freelancers to use. I would stress the value of the product to whoever is making the ultimate purchasing decision but be realistic when it comes to budget.
Andrea Dobek | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Expion is a tool our company (Schnucks Markets) uses to make monitoring local store Facebook pages easier. Each Facebook Administrator has a login to access the Publishing Calendar for their location, and they can consult data collected by the dashboard, such as fan interaction with their page and/or specific posts; they can view posts from other stores to learn what their fans like or dislike; they can also reply to public comments or private messages sent by Facebook users.
  • Scheduling posts is incredibly easy, especially with the week-at-a-glance calendar. Simply click on a time on the calendar to create a post for the future; from there you can attach any media you wish, add the message text, etc. A live preview on the right side of the page shows you exactly how your post will appear on Facebook.
  • The Quick Post option works much the same way, and is especially useful if you’re using their mobile app. You have all the same options available to you as with the publishing calendar.
  • If you want to see how your fans are reacting to your page, you can do so with a click on the “Fan Conversations” tab on the Dashboard. From there, you can see a timeline of all fan comments, beginning with the newest first. This is conveniently separate from posts made to your page by you or ones that were made company-wide.
  • Unfortunately, one of the biggest complaints I have is in connection with the management of media. (Note: I have not had trouble with photos when using Quick Post or the calendar.) If I wish to change the cover photo for my page, I must email the photo to a colleague of mine at corporate, and they change it for me at headquarters. When I first began using Expion around 9 months ago, the uploading of photos to the media albums (for later use, or company-wide sharing) was completely non-functional. This HAS been improved, however.
  • Another complaint I have, that I would love to see addressed, is the overwhelming depth of information regarding analysis of page statistics. This is a double-edged sword, as the wealth of information provided by Expion is astounding. But one thing the dashboard lacks is graphs. I would love to see a graph showing the growth of my likes, rather than crunch a bunch of numbers to compare. It is also somewhat difficult to know the difference between sets of numbers, just by looking at them. This is one area where I feel creating/managing a page strictly through Facebook would be preferable, as Facebook’s dashboard is more intuitive and has graphs in addition to the numbers.
  • Something I noticed while scrolling through fan comments to my page was private messages are not separated clearly enough. The envelope icon, signifying a private message to me as the administrator, is easily missed amid the others; I was nearly two weeks late in replying to a customer request about a product.
  • Replying to fan comments and/or private messages isn’t as smooth as it could be. Clicking the Expion logo on the right side of the page (when looking at a table of comments/messages) brings up several options: Assign Task, Reply, Like (for fan comments) and [Mark as] Read. Unfortunately, these don’t always work properly, as there are several messages I know I have read, but their status still reads “Unread”.
I love Expion for its Publishing Calendar. I can log in, upload a photo and schedule a post very quickly. However, I cannot give the software a complete 10 out of 10 because of its issues with analytics. The incorporation of graphs and tools to compare numbers would increase its utility greatly. Until then, I must say Facebook’s own tools for managing a page are superior in that area. If you are looking to use such software, be sure you or whomever will be its primary user are comfortable with lots of numbers!
Matthew Garcia | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Makes publishing to many pages and platforms easy
  • Expion's Analysis tool is very helpful for reporting
  • Representatives have been helpful when it comes to resolving issues quickly
  • Post failures can be frustrating, but many times they are caused by the Facebook API, which is beyond their control
  • Expion sometimes freezes and has random errors which can be frustrating
  • A lot of clicks go into creating posts, could be a little easier
I would ask what exactly you will need the tool for. It's helpful for managing many Facebook pages like my particular client, but manual posting for one page may be easier if your brand is smaller. Overall, I'm very likely to recommend Expion to a colleague.
Rebecca Washington | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Organizing posts for future dates.
  • Having the sample posts from our corporate office ready to use.
  • Being able to link Twitter posts & Facebook posts
  • They may want to think about making the program more user friendly, easier to navigate.
Definitley use the product and ask any questions in order to get comfortable with it as soon as possible.
THere will always be a learning curve for new users but once you know it, the process is simple.
November 06, 2013

Expion Ups and Downs

Score 8 out of 10
Vetted Review
Verified User
  • I mainly use this for Twitter and Facebook. It is very helpful for scheduling posts.
  • Capability to track down what people say on your posts are a big help to gain feedback.
  • New dashboard feature helps with quick reporting.
  • The UI could be improved.
  • It has glitches from time to time.
  • It can be a bit slow loading pages, but it is a 3rd party software grabbing data from facebook or twitter.
Play around with it first. Find out capabilities and ask how the tool is better than competing products.
Joseph Chiang | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • This platform was particularly useful in organizing Twitter data. It accurately pinpointed the tweets' impressions (positive, neutral, negative), saving me time I would have spent sorting.
  • The buzzgraph feature has a lot of potential in providing insight leads. I found that the 2nd, 3rd, etc. searches using combinations of buzzgraph words often led to the heart of a question or conflict I was researching.
  • The sentiment graphs were very useful as timelines of when an issue was hot. More importantly, it allowed the user to tell how long that issue remained popular as measured by the # of social media posts and news reports.
  • Searching through forum posts was a painful experience because the platform had trouble sorting through spam. I would find myself reading through duplicate spam posts rather than original content/posts.
  • I wish there had been an option to search through Instagram.
  • I wish there had been auto-detection when it came to boolean logic errors. It was frustrating locating where I had missed quotations or a parentheses when I made very specific searches.
Sysomos MAP is easy to use, but the depth of what it has to offer is not immediately apparent. I would avoid jumping right in and instead shadow a more experienced user as he or she goes through the process of completing a search. You will likely find quite a few tricks to use in sorting through irrelevant data. Plus, certain features lend themselves better to specific social media platforms.
Score 6 out of 10
Vetted Review
Verified User
  • Twitter aggregation into one place.
  • In-site previews of content.
  • Comparison analysis of Twitter handles.
  • Purchase intent.
  • Passion intensity assessment.
  • Multi-word assessment. Understanding two word phrasing rather than only keywords.
  • Sorting keywords by positive and negative connotations.
I would recommend the product, but I don't think it is the best product out there if you are managing brands. I would review multiple products and see which one is the best for the specific tasks at hand. Sysomos is great for some things, but not for others. On our team, we have people who use it for finding blogger influencers, people who help guide social strategy, and people who post and community manage. What is right for one person might not be right for another.
Vinny Poliseno | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • We are starting to get support alerts sooner than when we would just get tagged with complaints. Currently if there is anything negative being said about us we are alert as it happens which allows for us to get on top of the issue should there be one at the present time.
  • The connection into Salesforce.com isn't that strong.
They seemed to be the best product when I was vetting the rest. I'm somewhat happy so far.
Score 8 out of 10
Vetted Review
Verified User
  • The user interface was very intuitive. This was important for us as we let others use the product without much training.
  • Comprehensiveness of data was also excellent. The system caught a large number of blog posts, etc. This was augmented by the full Twitter fire hose.
  • Sysomos also generated decent visuals. We did not have to export the data to Excel to get acceptable looking charts and graphs. The system generated graphs that we could re-use.directly with clients.
  • Influencer identification. Influencer functionality is designed to tell us ho are the most influential people on a given topic. Sysomos was not great at this. It looked at someone's social graph and could tell us who a specific Twitter user is connected with, and how often they interact with these people. But it was not stellar it identifying who were the true influencers rather than those, for example, who just re-tweeted content from someone influential.
  • This is an immature area. These tools are typically good at counting re-tweets, but not at identifying who the re-tweeters are. Influencer ID was a nice to have for us, rather than a strong requirement so we could live with this weakness.
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